How to Change Your Facebook Page Username and Web Address (URL)
Why Updating Your Facebook Page Username & Web Address Matters
Your Facebook web address is often the first touchpoint a potential customer has with your brand online. A clean, branded URL does more than look good — it directly impacts discoverability and trust.
Brand Consistency
Align your Facebook URL (e.g., facebook.com/yourbusiness) with your official company name, website, and social handles so customers can find you instantly.
Higher Search Visibility
A customized vanity URL improves local SEO, making your page easier to discover on both Google and Facebook search.
Professionalism & Trust
A clean, custom web address looks far more trustworthy on print materials, business cards, email signatures, and ads than an auto-generated string of numbers.
How to Change Your Facebook Page Username & URL
Make sure you are logged in as an Admin or have Full Control of the Facebook Page before starting.
Log In & Switch Profiles
Log in to Facebook and switch into your Business Page profile.
Open Settings
Click your page profile picture in the top right, then select Settings & privacy → Settings.
Find the Username Section
Under General Page Settings, click on the Username section (or Edit next to Username).
Enter Your New Username
Enter your new desired username/URL (e.g., @yourbusinessname). Facebook will check if it is available.
Save & Confirm
Click Save Changes and enter your Facebook password to confirm.
Need Help Streamlining Your Digital Presence?
Updating your social handles is just the first step. Let 360° Operations optimize your entire digital foundation so you can scale hassle-free.